What Does Your Favorite Color Taste Like?

I hate how our society’s relationship with food has become so jaded. It has gotten to the point where manufactures gave up trying to connect their packaged food products to ANY  of their natural roots. It is actually kind of funny; Once you really start noticing the names and flavors given to many of the stuff you add to your grocery cart, I bet you will start to laugh.

No longer do many foods even have descriptions of REAL flavors to help you make your purchase decision. Just look in the frozen foods aisle and you will see popsicles labeled with flavors such as “blue” or “green.” COLORS are NOT flavors! What the hell is “red” or “purple” supposed to taste like? “Red” is a primary color, NOT an adjective to be used for describing the flavor nuances of a frozen snack.

Colors are NOT appropriate flavors descriptions. Colors should be used to describe visuals, not tastes? Who determines the fine flavor nuances between "purple" and "red". Do food manufactures just think we are too dumb to know what a grape or strawberry is supposed to taste like?

But now an entire generation has grown up with this, and confidently describes and purchases food based off of a color and not a taste. Even I have to admit that I have a pretty good idea for what “red” will likely be. Maybe it is cherry or strawberry…or even “fruit punch” flavor-whatever the hell that is supposed to taste like nowadays.

Just look around and pay attention to the labels of the packaged foods you buy. Even if the packaging states a true “natural” flavor, like grape, we often call many of tasty options we eat by the color they are, and not the fruit they are based off of. Just think of Kool-Aid. How many times have you drunk “purple” Kool-Aid? I don’t know your typical beverage drinking selections, but I bet you have thought “purple” Kool-Aid, a lot more than you have ever thought about “grape” Kool-Aid.

Either way, the taste of many of the foods we eat,  like Kool-Aid or popsicles, or candy are probably so processed and artificial that there is no true taste left of anything that could have been naturally  harvested on a farm.

So what the hell is "Berry Blue Typhoon" supposed to taste like?

Then there are freaking flavor descriptions that go even further. Clever marketers realized that while a “blue” flavored food may sell… a more elaborate, yet vague, flavor description will sell even better. Who knows what “TIDAL RUSH” is supposed to be!?! Did some guy from product R&D chug a few gallons of fresh seawater as the tide swept in? Sounds nasty though, right? Yet we buy into it.

And these stupid flavor names are seen on all sorts of products, from cereal to condiments. Do food manufactures think all of our pallets are so dumbed down, that we can not decipher taste beyond pretty colors and useless descriptions?

Maybe I buy too much processed and packaged foods, and not enough fresh produce that needs no flavor labels. Maybe I just need to embrace the simplicity of purchasing foods based solely by if they are my favorite color, or if their elaborate (but nondescript) “flavor” sounds interesting.  For now though, I am just going to go home and make some chicken with some red stuff on top, and have a nice tall glass of purple Kool-Aid…or maybe “Tidal Rush,” that sounds tasty.


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Categories: Rants

Author:Mr. Fed Up

A guy looking for good grub. and YES....I have a website...and I am not going to bore you with one of those personal journal type of blogs. I promise. Check it out; www.FedUpFood.com


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23 Comments on “What Does Your Favorite Color Taste Like?”

  1. April 25, 2012 at 1:12 pm #

    You can never go wrong with purple. LOL.

    • April 25, 2012 at 1:14 pm #

      haha. Yep… Purple and blue tend to be my go-to “flavors.”

  2. April 25, 2012 at 1:19 pm #

    Loving your post – ha!

    • April 25, 2012 at 1:51 pm #

      I am glad you enjoyed it….this is the kind of stuff that keeps me up all night wondering how funny our world is.

  3. April 25, 2012 at 2:37 pm #

    The only gatorade I will drink are blue and purple. Except grape. I don’t like grape. I drink Glacier Freeze, Riptide Rush, and Cool Blue. I think the first two come in frost versions with slightly different color and taste. I have no idea what they are supposed to actually taste like. I just drink them.

    • April 25, 2012 at 2:58 pm #

      HAHA. I never drink Gatoraid, so I never heard of their wonderful flaovrs…If I was in the search for some “thirst quencher,” then I would have to make my purchase decision based solely on the goofy names. Seriously, how can ANYONE figure out what the taste difference between “Glacier Freeze” and “Riptide Rush” rush is???? Thanks for sharing!

  4. April 25, 2012 at 4:25 pm #

    I’ve seen strawberry tea “with real fruit!” where, on further inspection, the actual fruit content wasn’t more than 0.2% of the actual product. In other words, it amounted to 4 milligrams of actual strawberry per 2 grams tea bag. In a full 200 ml cup of tea, of course, it would be diluted down to 0.002% of actual strawberry per cup.

    That’s pretty damn near what I like to refer to as a homeopathic dose. Just imagine the wonderful natural strawberry aroma of said tea (you’ll have to, because you’re not going to be able to smell it over all the synthetic flavoring in there).

    Maybe there actually *was* real strawberry in there. But I’d rather they advertised it as “Synthetic strawberry-flavored tea. Allergy advice: may contain traces of actual strawberry”… as opposed to “real fruit” claims just designed to fool you into thinking it’s a natural product.

    Which is to say, “Red” as a flavor sounds decidedly honest.

    • April 25, 2012 at 9:30 pm #

      HAHA. Your comment made me laugh.

      It is sick how so many products claim they are made with “real” fruits when there is practically nothing in there. I hear that is one of the big issues with truffle oil. That it is often made with so much synthetic flavoring and so little truffle, that we are all getting ripped off.

  5. April 25, 2012 at 5:15 pm #

    You hit the nail on the head… the main reason our household doesn’t buy into a lot of these products. They are selling to children in a lot of cases and the parents get suckered in. In my house you will RARELY see anything but water, milk and 100% juice. No Kool-aid, NO pop, no Capri suns, I have nixed pop tarts in the butt, and occasionally baked chips. My son can say he wants something all he wants… and as a rare treat he can have it. I’d prefer however that he know what real food taste likes. You hinted at the idea of a dumbed down pallet – I do not want my child having that. I think it is funny when his friends come over and all we have to offer are those 3 items… they usually stare at me for a minute and ask for water. I then throw them for a loop – tap or brita filtered… hahaha!! There are some clever marketing groups out there however, they have spent millions studying their audience and can create the perfect ad campaign! Nice post!!!!

    • April 25, 2012 at 9:34 pm #

      Yes. I was raised in a pretty healthy household too. Although, Fruit-by-the-Foot was somehow exempt form the strict rules…ha

      It is scary how good some marketing campaigns can be.

    • April 25, 2012 at 10:20 pm #

      100% has as much extra sugar as pop these days. They keep increasing the sugar over the years in order to compete with other products.

      • April 26, 2012 at 7:23 am #

        Perhaps the sugar content is = or comparable to soda, but the juice we buy (old orchard) adds no extra sugar. The sugar content in their juices come from the natural resources that fruit offers. One serving of grapes contains 20g of sugar, less than a can of soda, not by much, however I would prefer my children get their sugar from regular old ways (fruits/veggies/etc) than soda pop which contains chemical enhancers. 😉

  6. April 27, 2012 at 11:41 am #

    We know what “red” tastes like because there was a time when “red” was either raspberry, strawberry, watermelon, cherry, or fruit punch. But to this next generation coming up behind us…red is red. They are not relating it to the natural fruit flavours that spawned the colour. My daughter can’t distinguish between different red berry flavours, but I still can. 😉

    • April 27, 2012 at 11:54 am #

      VERY Good point! You are completely right…we have a pretty good idea what “red” or “blue” or “purple” ore even “green” may taste like (although there is still plenty of vagueness—could a “red” lead to a flavor like watermelon which I love, or to cherry, which I hate?)
      BUT you really are correct in that many kids these days don’t even bother to attach a natural flavor to the red color. So said it best: “Red is red.”

  7. September 29, 2012 at 11:08 am #

    I usually go for “red” flavored stuff and stay away from green and purple since I am not a big fan of lime/apple or grape flavored stuff.

    I wanted to make this comment though to say something about a show I saw on Discovery Channel a while back called “Head Games”. It was filled with a bunch of cool stuff, but the relevant part was that they made a batch of lemon jello but colored it red with food dye. People tried it and pretty much every person said it was cherry or watermelon or some other “red” flavor. I don’t think a single one of them said it was lemon flavored.

    That begs the question, is our perception of color flavors actually accurate or do we just think it tastes red since it is colored red?

    • October 1, 2012 at 2:50 pm #

      I saw that SAME program! I love shows like that….It is really scary how our perceptions of taste can be manipulated so much. Imagine how clever marketers really can screw with us. It is always funny how so many foods have elaborate, decadent-sounding names; but their flavor is lacking. Like ‘Cookie-Crisp’ cereal (see my post), or even Dannon’s strawberry cheese cake flavored yogurt (it tastes just like plain ole strawberry).


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