I am all up for variety. Having the option to choose from fish or chicken during a 10 hour flight is a beautiful luxury that we are spoiled with (even if both choices do taste the exact same). Getting the opportunity to try a different variety of breakfast cereal each week is really awesome if you think about it; Where would we be if we could only have Cornflakes 365 days a year? Having the ability to shop for sweet potatoes, russet potatoes and small red boiling ones or even getting to decided between baby carrots and fully “mature” ones is also a nice thing.

But sometimes too many choices lead to too much confusion. Options are nice, but there is point at which decisions can become an overly elaborate process due to the clutter from the variety. This is especially true for simple products or foods that all seem like the same damn thing…

Look at salt. It is not THAT complex of a food, and but there are hundreds as different choices. All the salt possibilities seem like a Dr Seuss creation: Do you want rock salt, sea salt, Kosher salt, truffle salt? Do you want your salt with a fox? Do you want your salt in a box? DOES IT REALLY MATTER?!?

But ok, I admit that there are some occasions when a particular salt variety is necessary. You are going to want some cheap, grainy stuff to throw over an icy driveway during winter. You are  going to want some strong-smelling salt to wake up an unconscious person. And you are going to want the Kosher stuff if you are cooking for an orthodox Jewish friend.

Does Whole Foods really need to offer so many kinds of “Himalayan Salt”? Is there even a difference between any of them?!?

And I am sure there is a reason to buy “Pink Himalayan Rock Salt.” Maybe you want to use the color to girly up a manly steak. Or maybe you are just too good for any salt variety not carried down the highest mountain range in the world by humble Sherpas. Either way, do we really need 5 separate varieties of “Pink Himalayan Salt,” on one store shelf? I mean, I could understand two maybe three options of this crap; It would make sense if it was sold in two different sized bottles, or the option for premium priced salt originally harvested from Everest’s summit and a “budget” option that was simply scooped up from a lower lying base-camp. But already this is extreme. Having so many choices of something that I am pretty sure is the same damn thing, is just annoying. This is a perfect example of when the luxury of choice becomes a burden of a decision.

So if you really can enjoy the fine flavor nuances from the varieties of the various “Pink Himalayan Rock Salts,” then good for you. But personally I am just pissed off to see prime shelf spaced used up when there are so many other good foods that still need proper representation at grocery stores.


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Categories: Rants, Unexpected Randomness

Author:Mr. Fed Up

A guy looking for good grub. and YES....I have a website...and I am not going to bore you with one of those personal journal type of blogs. I promise. Check it out; www.FedUpFood.com


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16 Comments on “Over-Seasoned”

  1. May 8, 2012 at 12:36 pm #

    I was going to say that I really like all my options. But then I got to your real point. Yes, I agree. I do not see why there are so many variations on Pink Rock Salt. Looks like a marketing ploy to me.

    • May 8, 2012 at 1:13 pm #

      Yes, I really love having a HUGE range of choices (for most products)…but when they all seem the EXACT same, then I get frustrated and usually run away from making the decision.

  2. May 8, 2012 at 4:16 pm #

    I have read research that proves that when presented with too much choice, we tend to make no decision. Rather than deciding on one thing or the other (or deciding not to buy) we decide not to decide. Net result: No sale. One pink rock salt is probably enough. As long as they have a blue one too. And a light green, I like light green. Oh, and yellow… etc. etc.

    • May 8, 2012 at 9:06 pm #

      HAha. I think a light green salt would be nice, ha.

      And yep, while getting my MBA, I remember how too many choices lead to consumers fearing that they will make the wrong decision and avoid the purchase all together (as you said)…but I still think it would be great if there were more colors of salt to choose from-ha

  3. May 8, 2012 at 11:26 pm #

    well they do call the USA the land of opportunity, no? I guess such applies to the multitude of food choices in the supermarkets.

    • May 9, 2012 at 9:08 am #

      yes…but all that “opportunity” can lead to some seriouse headaches. Ha.

  4. May 9, 2012 at 7:48 pm #

    Great expression Mr Fed Up, “…when the luxury of choice becomes a burden of a decision.”. Soo true.

    • May 9, 2012 at 7:53 pm #

      Thanks…I am really proud of that one. Multiple choices really do become big burdens, more often than I would like to think.

  5. laineharrisl
    May 31, 2012 at 10:41 am #

    “baby carrots” are not young versions of full sized carrots, they are carved out of the big ones to be cute and small. seriously.

    • May 31, 2012 at 9:18 pm #

      I had heard about this before. I guess the rest of the carrot is just wasted?… It is amazing what we will do for convience. Thanks for reading.


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