Expertise Used Tastefully

Look what showed up at the Fed Up HQ…Bell Plantation, maker of the amazing PB2 powdered peanut butter has recently created PB Thins…It is a beautiful thing when a company uses its expertise to branch out into an entirely new product category.

I love when you come across a new product from a brand you love. But I am not just talking about a new flavor, or a slightly different form of the food you already devour. I am talking about a whole NEW creation based off the expertise and knowledge from the original product. Special K and Kelloggs have branched out with granola bars and healthy chips that are built upon the successful flavor and nutritional stats of their cereals. And ‘Reese’s Peanut Butter Cups’ have managed to bring delight (and tooth decay) to thousands of people by extending their PB candy know-how into the world of breakfast cereal with their highly popular ‘Reese’s Puffs Cereal.’

The list goes on and on: Cabot, known for their quality cheese makes Greek yogurt now. Jelly Belly makes tasty gummy bears in addition to their legendary beans. Frito-Lay, the manufacture of many famous potato chips, has made an extensive line of dips for a long time now to accompany their salty snacks.

While sometimes a new product from a familiar brand can be an epic failure, often times, if the experience is put to good use, the new brand extension can be mighty tasty. So when I hear about a new packaged food from a manufacture I am already loyal to, a little bit of drool begins to form as a new craving is created.

I am extremely loyal to Bell Plantation’s line of powdered peanut butter called PB2. This stuff is FREAKING HEALTHY and I have written all about how life changing it is. Now, Bell Plantation has decided to extend their product line and enter another product category with this new creation…and damn, it is perfection in a bag.

With tasty treats like this, it REALLY sucks if you have peanut allergies right now….sorry.

I was fortunate enough to be one of the few people to receive a sample bag of Bell Plantation’s new PB Thins.  As soon as I got the chance, I opened the bag and was floored by the beautiful aroma of roasted peanuts. This PB smell was VERY strong, so I knew instantly that Bell Plantation had made something tasty. I took a ‘Thin’ and slowly ate it to make sure I got to get the full-flavor experience. wow…WOW, there was an extreme peanut butter taste. It was glorious. It was not overly sweet, and there was just the right  amount of salt. For those familiar with their powdered peanut butter, it tasted just like it. These PB Thins are the perfect solid-state of peanut butter; yet they remain tasting and  feeling ‘light,’ NOT ‘heavy’ as you would imagine something that seemed so decadent would be.

Impressive nutritional stats considering how decadent tasting these things are. Plus, you ALWAY have to respect a product that has only 6 ingredients (and you can pronounce each one of them too).

Now these PB Thins are labeled as ‘crackers’ but they are far more cookie-like. They reminded me of the perfect crunchy-cookie, ones that have an ideal balance of a crunchy/crumbly texture. Each ‘Thins’ size has been well designed to be perfectly bite-sized, leaving you the option to enjoy a single ‘Thin” at a time or to simply gobble down a handful. And Bell Plantation has decided to make these super tasty treats reward you long after your last mouthful, as the wonderful peanut butter taste lingers in your mouth for quite some time. I personally rather savor the PB taste, then some crappy breath mint…now why can’t companies make chewing gum or mints that taste like peanuts? (I guess that is another ‘Rant‘ I will have to work on).

Bell Plantation has demonstrated perfectly how companies should use their experience and knowledge to extend their product lineup.  The geniuses at Bell Plantation used their expertise from the peanut-butter-world to make an entirely new product that will leave you licking your fingers to enjoy the last few tasty crumbs.

These PB Thins should be available soon and the whole Fed Up team HIGHLY RECOMMENDS  them.

So look for your friendly brands in new food aisles. Because if a company creates something new from their current successes, then there is a good chance is will be damn tasty.


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Categories: Freaking Healthy, Recommendations

Author:Mr. Fed Up

A guy looking for good grub. and YES....I have a website...and I am not going to bore you with one of those personal journal type of blogs. I promise. Check it out;


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12 Comments on “Expertise Used Tastefully”

  1. June 9, 2012 at 9:07 pm #

    Yum!! I am totally in love with their PB2 and Chocolate PB2, so I’m definitely gonna have to get this product when it comes out! 😀

    • June 10, 2012 at 11:20 am #

      YES! you have to. It really is good, and tasted like a solid form of PB2! These is easily one of the best ‘cookie-like’ things I have eaten in a long time

  2. June 11, 2012 at 8:25 am #

    Oooh. I’m going to have to look for these.
    Say, have you been able to try the Justin’s or Newman’s Own versions of peanut butter cups? Both are quite good

    • June 11, 2012 at 8:39 am #

      Hmmmm. No I have not tired those yet. I see Newman’s brand on the store shelves, I just never have picked anything up from that brand. Thanks for the recommendation.

      • June 11, 2012 at 9:05 am #

        The good thing about Newman’s brand PB cups is that they actually use real chocolate that actually has some “snap”. None of that greasy soft garbage that Hershey’s/Reese’s has been trying to pass off as chocolate the last few years.

      • June 11, 2012 at 11:19 am #

        It is funny…I really have never been a big chocolate fan…but that may be because all I ate when I was little was the crud from Hershey’s/Reese’s.

        Sort of like brussels sprouts…unless they are cooked and prepared right, you will think they are nasty.

  3. June 11, 2012 at 1:02 pm #

    I’ve actually had these before and found them to be just okay. Nothing too special, but if someone gave them to me for free, I’d devour them in about a millisecond.

    • June 11, 2012 at 2:13 pm #

      I really liked them a lot. Its just that I rarely eat cookies or crackers…I love PB2 though and I am always finding uses for the stuff.

      I thinks its cool though how Bell Plantation sells these ‘Thins’ in 100 calorie packs…that makes them so much more convenient.


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